Flourish Foundry was created with the intention to help dreamers and doers bloom within their business. We believe that a beautiful, functional website is essential to building a thriving online business. We know there are many (often frustrating) ways to publish a website. But, we're doing things differently. We've been there—disappointed by complex coding and steep learning curves. That’s why we created a place where you can get high-quality brand and web design in Salt Lake City and beyond.
Design That Reflects the Heart of Your Business
brand and web design in salt lake city & beyond
"Commit your work to the Lord, and your plans will be established"
proverbs 16:3
Creative Service Providers
I love working with the makers, the doers, and the visionaries — the people who turn ideas into experiences, products, and services that inspire. You’re passionate about what you do, and your brand deserves to reflect that creativity. I help translate your vision into a cohesive, polished online presence that captures the heart of your work and connects with the people you’re meant to serve.
Legacy Building Brands
Some businesses are about more than just the day-to-day; they’re building something that lasts. I partner with entrepreneurs who want their brand to stand the test of time, telling a story that’s authentic, strategic, and intentionally designed to support growth. Together, we create a brand identity and website that honors the heart of your business while positioning it for long-term success
Businesses ready to flourish
You’ve done the work, you’ve taken the risks, and now it’s time for your brand to fully reflect your ambition. I work with entrepreneurs who are ready to step into a confident online presence that feels effortless, professional, and magnetic. With thoughtful design, clear strategy, and intentional details, your business can finally flourish — without the overwhelm of doing it all yourself.
a peek at the numbers
40+
clients served
3
years of experience
315+
podcast downloads
4
magazine features
Flourish Foundry: The Pop Quiz!
desperate to know more?
1. We’re a design match if you...
A. have a gap between your Pinterest board and your Canva logo
B. want a thoughtful strategy backed by your brand values
C. feel inspired by French cafes
D. wish your website had been launched yesterday
E. all of the above
2. My design style is best described as…
Feminine, vintage inspired, & playful
3. On your launch day, you’ll find me…
Posting your brand all over Instagram
4. My go-to coffee order is…
A. Caramel macchiato
B. Oat milk latte
C. Iced americano
D. Vanilla latte
5. My favorite part of the design process is…
A. Picking fonts for days
B. That magical “this feels like ME” client moment
C. Perfecting the color palette
D. Sketching ideas
6. If I weren’t a designer, I’d be…
A florist or a wedding planner
7. My love language with clients is…
A. Over-delivering on the details
B. Cheering you on like your biz BFF
C. Sending surprise goodies + gifs
D. Making the whole process stress-free
E. all of the above
8. My dream clients are…
Women led, service based businesses with a heart-led vision for growth
9. If Flourish Foundry were an accessory, it would be…
A. Gold hoops (timeless + versatile)
B. Chunky sneakers (casual + comfy)
C. Statement heels (bold + attention-grabbing)
D. A chic leather tote (functional + stylish)
10. I find creative inspiration by
Sewing, collecting paper scraps on vacation, or going on a walk
To help you create an intentional, strategic, and hand-crafted brand & website that will give you confidence
our mission
so you can attract your ideal client and take your business to the next level
Constantly learning and growing, our salt lake city web design company values quality design above cheap work. When it comes to design, you get what you pay for.
High Quality Design
We believe in a balanced approach to work, prioritizing efficiency, well-being, and resting in the Lord.
Peaceful Productivity
You are our favorite part of what we do. When you work with Flourish Foundry, your go-to Salt Lake City web design company, you can expect a crew of cheerleaders rooting for you!
Long Lasting Relationships
Luke 12:22–31
showit
FAVORITE platform
iced americano
FAVORITE DRINK
brand & web designer
abi gwen
I started this journey because I know firsthand how frustrating it can be taping a website together to make it look how envisioned it. I've been disappointed by developers, coding, and steep learning curves. So, I created Flourish Foundry – a creative place with high quality design, affordable for just getting started.
When I’m not behind a screen working on branding and web design for female entrepreneurs, you can find me in a yoga studio, playing with my labradoodle, or hosting girls night. Let’s create the website of your dreams, so you can spend more time doing what you love most.
Oh, hi! 👋🏻
Nice to meet ya
animal textures
I might get bangs
looking for new geyelasses too
Vintage type styles
apple picking
Fall 2025 Mood Board
drag photos to rearrange as you please
My Story
2018
At 16, I stepped into the world of marketing as a social media manager for a non-profit thrift store. I had zero experience but endless curiosity—and it felt like the most natural thing in the world
2019
Working at Rafa, a local skincare + soap shop, I fell head over heels for small businesses (and the magic of building community around a brand).
Small Business Love Affair
2020
Graduated high school, started an internship at a stationery + design studio during the height of the pandemic, and yes—filmed way too many TikToks along the way.
the year I loved snail mail & flodesk 💌
2021
Between college classes, I managed email marketing, label design, print materials, and social media for a local business. That season taught me I could wear a lot of hats—and actually love it.
"I can do that"
2022
Landed my very first paid branding design project (and spoiler: I was hooked). More clients followed, and I realized I’d found my zone of genius.
2023
January: Packed my bags and moved to Utah for a digital advertising agency internship.
May: Graduated college with a degree in advertising + graphic design, then went full-time at the agency.
September: Officially stepped out of the 9–5 grind and focused on my branding and web design business – Abi Gwen Designs.
oh, hi utah!
2024
This year was HARD. My fiancé was deployed for 10 months, and it wrecked me. Once he came back home, I rebranded to Flourish Foundry.
I created the template shop, dialed in on my brand messaging, and launched a new website.
submitting to the kingdom pace
2025
Got married (!!), embraced full-time entrepreneurship, and doubled down on my mission: helping visionary women feel wildly confident in their brands and websites
