Choosing the best website platform is an important decision almost every creative business owner wrestles with at some point, and if you have been scrolling through website platforms feeling more confused the longer you look, you are definitely not alone. So, let’s break it down! Wix vs Showit: which one is actually better for your business?

Hi, I am Abi, a designer who supports creative service providers who care deeply about their work. I collaborate with the makers and visionaries who turn ideas into inspiring products and services. My job is to shape that creativity into a polished online presence that connects with the people you want to reach.

Your website is the home of your brand, your services, and your client experience. Choosing the wrong platform can lead to months of frustration. Or a site that never quite feels like you, no matter how much you tweak it.

Let’s unpack this together!

This is also something I talked about on the podcast recently. I shared how so many business owners get stuck between platforms like Wix and Showit. They feel overwhelmed by options and even more overwhelmed by the idea of choosing the wrong one.

In this episode, I talked about design flexibility, how Wix templates compare to Showit’s move anywhere creative freedom, why ease of use and true empowerment are not the same thing, and how a little bit of learning at the beginning often leads to a much better long term result. I also talked about the surprising power of Showit and WordPress for blogging and SEO, and why Showit gives creators more control when it comes to building content that actually performs.

After seeing a new client struggle with this same decision, and losing valuable time trying to make Wix work, I knew we needed to talk about this in depth. Especially for creative entrepreneurs who want a website that supports long term growth.

In this guide, we are going to break down the real differences so you can choose your platform with confidence. And if you have been researching Showit vs Wix already, this will give you the clarity you have been needing.

What Is Showit?

Showit is a drag-and-drop website builder designed for creatives, service providers, coaches, photographers, and anyone who wants a site that feels custom without touching code.

The first thing people notice about Showit is that you are not stuck inside a template. You can move things freely and design pages that actually match your brand’s personality.

Another standout feature is that Showit integrates with WordPress for blogging. That means you get visual design freedom with the strongest blogging and SEO engine available.

Showit Highlights

• Move elements freely anywhere on the page
• Create separate custom mobile layouts
• No coding or complex widgets
• Hosting included inside your plan
• Uses WordPress for blogging which is huge for SEO and content creators

Showit is popular among creative business owners because it gives them the freedom to design intentionally instead of fighting with a rigid layout.

Pros of Showit

Showit makes it easy to create a site that is beautiful, strategic, and aligned with your brand, even if you are not tech savvy.

The biggest benefits

• Creative freedom without needing a developer
• Beginner friendly editing once your template is built
• Custom mobile design which is a major SEO advantage
• Designer created templates built for modern brands
• An incredible support team that is known for being hands on
• WordPress blogging for SEO, content organization, and long form posts

If you value brand identity, visual storytelling, and intentional design, Showit is a standout choice in the Showit vs Wix debate. 

Cons of Showit

Showit was not created to handle every type of website. It shines for personal brands, service providers, and creative businesses, but it is not ideal for large e-commerce companies.

Showit Limitations

• Not ideal for large online stores
• Requires Shopify Lite for product selling
• Slight learning curve for pixel level perfection
• Higher price point than basic Wix plans

The trade off is that more freedom comes with more decisions. That is where working with a designer can save many hours of confusion.

What Is Wix?

Wix is an all-in-one website builder designed for beginners who want something simple and quick to set up. It offers templates, an app marketplace, built in tools, and hosting all inside one dashboard.

Wix is convenient, especially for people who want to get online fast without making too many decisions.

Wix Highlights

• Simple drag-and-drop builder
• Large template library
• All in one dashboard with apps and widgets
• Simple blogging tools
• Native e-commerce features

For some business owners, Wix feels good enough. But for creative entrepreneurs, good enough rarely leads to a site that actually reflects their brand.

Pros of Wix

Wix is popular because it is straightforward and easy-to-use.

What Wix does well

• Very beginner friendly
• Fast to launch
• Low starting cost
• Includes hosting and basic tools
• Works well for very simple local business sites

If your goal is to get online as quickly as possible with minimal decisions, Wix works.

Cons of Wix

Here is where the Wix vs Showit differences become clear. Wix is simple, but simplicity comes with limitations.

Where Wix falls short

• Rigid layouts compared to Showit
• Limited control over mobile design
• Blogging tools that are not built for strong SEO
• Template look alike issues
• E-commerce functions that do not scale well
• It can feel restrictive as your brand grows

Is Wix a good website platform?

The “is Wix a good blogging platform” debate comes up constantly.

Here is the simple truth.

If blogging or SEO is a major part of your business strategy, Showit wins because it uses WordPress.

Wix works for beginners and basic websites, but it is not ideal for brands that need customization, strategy, or growth potential. It’s also good for casual bloggers, but cannot match the power of Showit and WordPress for SEO, structure, or long form content. And when it comes to its e-commerce platform, it is fine for small shops with a few products, but quickly becomes limiting for anyone who needs advanced tools or wants to scale.

Showit vs Wix: A Side by Side Look

Let’s break this down into the categories that matter most for creative entrepreneurs and service based businesses.

Ease of Use
• Wix: Easier for beginners on day one
• Showit: Easier to maintain long term once your template is set up

Design Flexibility
• Showit: Full creative freedom
• Wix: Template based with limited movement

Blogging
• Showit: Uses WordPress with the strongest SEO tools
• Wix: Simple blogging but not ideal for SEO driven brands

E Commerce
• Showit: Works best with Shopify Lite for small shops
• Wix: Better built in tools for beginners but not scalable

SEO
• Showit: Strong SEO tools and WordPress blog integration
• Wix: Improving but still not as flexible

Pricing
• Showit: $19-$39 per month
• Wix: Offers a free plan with Wix branding, and its paid plans start around $17 per month, but many advanced features and apps cost extra.

Who is Showit Best For?

Showit is best for creative service providers, photographers, coaches, designers, and personal brands who want full control over the look and feel of their website. It is ideal for businesses that care about storytelling, intentional design, and long term growth through blogging and SEO. If your brand relies on visuals and strategy, Showit gives you the freedom to build a site that feels custom and aligned with your identity.

Who is Wix Best For?

Wix is best for beginners who need a simple website quickly without much customization. It works well for small local businesses, hobby projects, temporary sites, and anyone who wants an easy to maintain online presence with minimal decisions. If you want something fast, basic, and fully DIY, Wix can meet those needs without much setup.

The Creative Freedom Difference: Wix vs Showit

Wix makes things easy. Showit makes big things possible.

There is a definite difference.

Wix is convenient until you outgrow the template. Showit has a learning curve, but once you get comfortable, you can build anything you imagine. And for visual brands, that kind of creative control matters.

When Wix vs Showit Might Be the Better Choice

There are situations when Wix is the better fit.

 • You are building a temporary website
• You only need one to three simple pages
• You are a local business with basic information
• You do not need custom layouts
• You plan to stay fully DIY

When Showit vs Wix Might Actually Be the Better Choice

There are situations when Showit becomes the stronger and more supportive platform for creative businesses.

• You want a website that feels elevated and aligned with your brand from the very beginning
• You prefer more creative input and flexibility instead of being limited by a rigid template
• You plan to grow through content, connection, and storytelling
• You want a design forward website without needing advanced tech skills
• You want a platform that can evolve with your brand as your services expand.

The Final Verdict on Showit vs Wix

Creative entrepreneurs need flexibility, intentional design, and strategic flow.

If your goal is a strong brand presence, unique design, custom mobile layouts, powerful blogging, and long term growth, choose Showit.

If your goal is a quick and simple starter site with minimal customization, Wix can absolutely work.

For most clients I work with, including photographers, designers, coaches, and personal brands, Showit offers a level of creativity and strategy that Wix simply cannot match.

Ready to Build a Website You Are Proud Of

If you are leaning toward Showit and want help choosing a template, customizing a design, or creating a strategic website that converts, I would love to support you.

At Flourish Foundry Designs, I build Showit websites that blend story, strategy, and style so your brand finally feels like you.

Whether you’re ready for a fully custom site, a Showit template with training, or simple Showit template customization, I’ll help you launch a website that feels like you and supports your business goals. Let’s bring your brand to life with a site that finally feels like you. Book a call today!