Hailey approached Flourish Foundry for Branding and Showit Web Design as she had outgrown her DIY Squarespace website. She craved something whimsical, dreamy, French-inspired, and uniquely her. Together, we created a new digital home for her brand that attracts her dream brides.

The petal co.

about the Brand

The new website for The Petal Co. features hand-drawn illustrations with deeply personal meanings. They reflect her garden-style floral designs in digital form. She's able to confidently promote her business on all platforms because she knows her branding and website match her level of expertise in the floral industry.

What We Created

Move away from Squarespace for a more custom feel, add interactive elements to her website, and feel confident sharing her website with brides.

Client's Goals

Branding & Web Design for Florists

my favorite feature of her entire website

The petal co
by the numbers

5+

illustrations

8+

website pages

view live website

Hand drawn by Flourish Foundry especially for The Petal Co

The Illustrations

Ready to Work with Me?

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Both platforms have passionate followers and can create stunning websites, but they’re designed for very different types of business owners. Let me break down everything you need to know so you can make the right choice for your brand.

Showit vs. Squarespace: Which Website Platform is Right for You?

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howdy!

Abi Gwen

Brand Designer, Web Designer, Podcaster, Wife, Friend, and Email Marketing Lover. I'm stoked you're here. Stay awhile.

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